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Sandals Social Strategy

Heading up a visual strategy to elevate luxury escapes

Social Strategy

Branding & Identity

Print & Collateral

Art Direction

Client   / 

Sandals Resorts

Working at Eight&Four, I was the design lead on a 360 degree reset in 2021 on Sandals Resorts' digital channels, creating a new social look and feel for the brand. Since then I've art directed two video/photoshoots in the Caribbean, set a style guide for all social content and with my team, managed to increase engagements by 223%

Lifestyle shoots in the Caribbean

2 countries, 3 weeks, 5 resorts.

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