Sandals Social Strategy
Heading up a visual strategy to elevate luxury escapes
Branding & Identity
Print & Collateral
Working at Eight&Four, I was the design lead on a 360 degree reset in 2021 on Sandals Resorts' digital channels, creating a new social look and feel for the brand. Since then I've art directed two video/photoshoots in the Caribbean, set a style guide for all social content and with my team, managed to increase engagements by 223%
Lifestyle shoots in the Caribbean
2 countries, 3 weeks, 5 resorts.