Social Strategy & Design
In 2021 Eight&Four won a 5-way pitch as the Global Content & Social Consultancy retainer for Sandals and its family of brands.
Partnered with a Content Editor, we led on devising a 360° reset on their storytelling and look and feel. I set social guidelines, including new typography, layout, colour palette and visual principles for photography and video.
Since then, we have driven over $2m in booking revenues and increased social engagement by 223% yoy. We have also grown our remit to work on campaigns as well as taking over more channels and sub-brands.
I now oversee a team of designers and video editors on our monthly retainers, as well as leading on campaigns and photoshoots.
Art Directing shoots in the Caribbean
I have concepted and art directed photoshoots for Sandals Resorts three years in a row. This has taken me to three countries, five resorts and produced xx videos and xx stills.
The main challenge has been redefining and modernising Sandals’ aesthetic for a younger, social-first audience, whilst retaining their unique charm.
Working with producers, photographers, videographers, hair and make-up artists, stylists and video editors, I led a cohesive new ‘look’ for the resorts, resulting in content that have been the top performing posts on their social channels.